In Conversation With: Malcolm Ong The Fish Farmer
Banana Leaf Fish Otah 300g
Banana Leaf Fish Otah A local favorite with bold flavors—our Banana Leaf Fish Otah is made with spiced fish paste, wrapped in aromatic banana leaves and steamed to perfection. Fragrant, moist, and packed with a spicy kick, it’s perfect as a side dish, snack, or part of a hearty meal. Each pack contains 5 pieces (60g per piece). Storage Instructions: Keep frozen at -18°C. Once thawed, do not refreeze. Consume within 2 days after thawing.
$7.00
Fresh Mussels 1 Kg (14-18pcs)
Fresh Mussels 1kg Per Pack (14-18pcs) Plump, juicy, and naturally sweet – fresh mussels are a nutritious seafood delight packed with protein, iron, and heart-healthy omega-3s. Easy to cook and perfect for steaming, grilling, or tossing into pasta, they bring a taste of the sea straight to your plate. Enjoy them fresh with garlic, white wine, or your favourite herbs – simple, satisfying, and sustainably delicious!
$9.90
Smoke Duck Meat 160g – 220g
Smoked Duck Meat Rich, tender, and perfectly seasoned. Our Smoked Duck Meat offers a deliciously savory flavor with a hint of smokiness. Fully cooked and ready to serve, it’s great in salads, wraps, noodles, or as a gourmet main dish. A quick and tasty choice for any meal! Storage Instructions: Keep refrigerated at 0°C to 4°C. For longer storage, keep frozen at -18°C. Once opened, consume within 2 days. Do not refreeze after thawing.
$5.90
Unagi Kabayaki Grill Eel Filet 333g
Unagi Kabayaki Grilled Eel Fillet (333g) Savor the rich, smoky flavor of our Unagi Kabayaki—tender eel fillet grilled to perfection and glazed in a sweet-savory soy-based sauce. A Japanese classic, perfect served over rice or with noodles for a satisfying, restaurant-quality meal at home. Just heat and enjoy! Storage Instructions: Keep frozen at -18°C. Once thawed, do not refreeze. Consume within 2 days after thawing.
$19.90
SG Milk Fish Soup (500g)
The Fish Farmer’s SG Milk Fish Soup (500g) is rich, nutritious, and sustainably sourced. Perfect for wholesome, hearty meals. The milky emulsion and sweet taste inherent in milkfish also eliminate the need to add any milk, keeping it accessible to people with dairy sensitivities. Cooking Method: Thaw the soup packet overnight in the fridge or under running water. Pour contents into a pot. Simmer over medium heat for 8–10 minutes, stirring occasionally. Serve hot. Optional: Add vegetables, tofu, or noodles to enhance the dish.
$7.00
$9.00
Black Tiger Prawn DEVEINED 21/25
21-25pcs per pack Peeled & Deveined, Tail On 12 months shelf life Halal Black Tiger shrimp have a distinctly bold, sweet, firm-textured meat that has earned them the honour of being called the ‘poor man’s lobster’.
$24.90
$27.50
Fresh Barramundi/Seabass (500g)
Scientific Name : Lates Calcarifer Origin: Singapore & Indonesia The Barramundi is commonly known locally as the Asian sea bass and Jin Mu Ru (金目鲈). It is a premium white fish with a sweet, buttery, delicate, and moist flavour profile that has been compared to red snapper, dover sole, and other premium white fishes. This fish is high in Omega-3 content, and low in fat. It is thus healthy, versatile, and a popular choice in Western, Chinese and Japanese cuisine!
$14.00
$14.00
Frozen Cod Portion
Frozen Boneless Vacuum Packed *Individually Vacuum Packed, 1kg per pack 12 months shelf life Cod is popular as a food with a mild flavour and a dense, flaky, white flesh. Cod livers are processed to make cod liver oil, an important source of vitamin A, vitamin D, vitamin E, and omega-3 fatty acids (EPA and DHA).
$83.90
$88.00
Frozen Fried Baby Squid (250g) Buy 1 Get 1 Free!
Fried Baby Squid 250g Delight in the crispy, savory goodness of our Fried Baby Squid! These tender, bite-sized squids are lightly battered and fried to perfection, offering a satisfying crunch with each bite. The natural sweetness of the squid shines through, complemented by a delicate seasoning that enhances its flavor. Whether enjoyed as a snack, appetizer, or part of your favorite seafood dish, these fried baby squids are a sure way to satisfy your cravings for something both savory and irresistible.
$8.90
$17.80
Frozen Hotate Kaibashira Japanese Scallop – 3S
Scallops from the Sea of Okhotsk in Hokkaido are thick and sweet. Scallops raised in the nutrient-rich sea are ideal for sashimi. It is very convenient because it is frozen one by one and you can take out only the amount you use. Recipe : Sautéed Scallops with Nori Butter Sauce Ingredients ( for 2 pax ) “Hokkaido Scallop” 250g 1/2 zucchini Appropriate amount of olive oil A little salt and pepper A (150ml water, 2 tsp soy sauce, 1 tbsp sake) 1-2 teaspoons wasabi 10g butter How to make (Cooking time: 15 minutes ) ① Thaw the scallop adductor muscles and cut the zucchini into round slices of 1 cm width. ②Heat olive oil in a frying pan, grill both sides of ① over high heat while adding salt and pepper, and place on a plate. ③Put A in a frying pan and bring to a boil.Add torn pieces of grilled seaweed and melt it.Add wasabi and butter to make the sauce and pour over ②.
$28.00
$28.00
Frozen Norwegian Salmon Fillet 180gx2
Freshly Frozen Norwegian Salmon Experience the unmatched quality of Freshly Frozen Norwegian Salmon, brought to you straight from the pristine, icy waters of Norway. Renowned for its rich flavor, firm texture, and vibrant color, this premium salmon is a perfect choice for health-conscious individuals and culinary enthusiasts alike. Key Features: Premium Quality: Sustainably farmed in Norway’s cold, clean waters to ensure superior taste and freshness. Nutrient-Rich: Packed with omega-3 fatty acids, high-quality protein, and essential vitamins for a nutritious boost. Freshly Frozen: Immediately frozen after harvest to lock in natural flavors and maintain optimal freshness.
$19.90
$22.90
Frozen Salmon Fish Head 600-800G
Frozen Salmon Fish Head (600–800g each) Grab 3 pieces for greater value! Perfect for baking, grilling, or making hearty soups.
$4.50
$4.50
Frozen Halibut Steak 500g
Frozen Halibut Steak 500g, 3 pieces per pack. The halibut steak is low fat, full of protein and simple to store, thaw and cook. Country of origin: Greenland
$16.00
$18.80
Frozen Tuna Steak (150g) – Buy 1 Get 1 Free
Frozen Tuna Steak (150g) Savor the rich, meaty flavor of our premium Frozen Tuna Steak, individually vacuum-packed for ultimate freshness and convenience. At 150g per portion, it’s the perfect size for a healthy, satisfying meal—packed with protein and omega-3s. Storage: Keep frozen at -18°C or below. Once thawed, do not refreeze. Consume within 2 days of opening. Buy 1 Get 1 Free Promotion – Now On! Don’t miss out, grab this great deal. While stock last!
$8.90
$17.80
Norweigian Saba Fillet 700g (5 pieces)
Our Norwegian mackerel/saba fillet is the mackerel origin as its famous for its firm flavourful taste and rich in omega 3 fatty acids. Our fillets are deboned and ready to cook either grill, oven baked or pan sear. Commonly found in Japanese and Korean cuisine, served grilled flavoured with salt or soy sauce.
$10.50
$10.50
Sashimi Grade Abalone L Size 100-125g x3
Sashimi Grade Abalone is chewy and aromatic, with a juicy flavor. Simply thaw the whole abalone, remove the innards, give it a good brush, cut into slices and serve. Enjoy your Sashimi Abalone as sashimi, nigiri, or sushi. It can also be grilled, stir-fried, or steamed with sake.
$26.90
$29.70
Shishamo (8 pieces) Bundle Deal
Mild in taste with a pleasantly grainy texture, deep-fried shishamo are a perfect vehicle for a sauce of your choosing. A light ponzu (our sauce of choice) is nicely balanced, and doesn’t overwhelm the taste of the fish.
$7.60
$8.00
Slipper Lobster Meat (250g)
Slipper Lobsters have no claws – the meat we enjoy comes from the tail. Slipper lobster meat is white and firm. The meat is removed from its shell & frozen to maintain the freshness. The delicate flavor is often times sweeter than that of other lobster species, and the texture has been characterized as a cross between a lobster and a shrimp. They’re typically prepared grilled, broiled, steamed or baked.
$15.80
$17.50
Heat and Eat Barramundi Fillet Teochew Style 450g
The Fish Farmer Heat and Eat Barramundi Fillet Teochew Style 潮州蒸新加坡海养金目鲈 ONLY 8 hours from harvest to packed & Frozen, Super FRESH quality and texture, nutrients and taste are locked in. #Packed in Heat Resistant Food Grade Vacuum Pouch, why? 1. Similar concept to Sous Vide, it locks in taste and nutrients. 2. Heat and eat anytime, on your demand, direct from freezer to pot. 3. No mess, no washing of pot and pan. #What’s in a bag? 1. A generous fillet of Local Seawater Barramundi raised in natural environment with NO growth enhancement 2. A savory tangy sauce with no preservatives, no msg. How to prepare? 1. Boil a pot of water, drop in both the pack of fish fillet and sauce 2. Simmer for 10 minutes, turn off heat. 3. Open the Food pouch, plate it, pour the sauce all over. Ready to serve!
$16.50
Heat and Eat Barramundi Fillet Thai Style 400g
The Fish Farmer Heat and Eat Barramundi Fillet Thai Style 泰式风味 新加坡海养金目鲈 400g ONLY 8 hours from harvested to packed & Frozen, Super FRESH quality and texture, nutrients and taste are locked in. #Packed in Heat Resistant Food Grade Vacuum Pouch, why? 1. Similar concept to Sous Vide, it locks in taste and nutrients. 2. Heat and eat anytime, on your demand, direct from freezer to pot. 3. No mess, no washing of pot and pan. #What’s in a bag? 1. A generous fillet of Local Seawater Barramundi raised in natural environment with NO growth enhancement 2. A savory tangy sauce with no preservatives, no msg. How to prepare? 1. Boil a pot of water, drop in both the pack of fish fillet and sauce 2. Simmer for 10 minutes, turn off heat. 3. Open the Food pouch, plate it, pour the sauce all over. Ready to serve!
$16.50
Heat and Eat Barramundi Fillet Mediterranean Style 360g
The Fish Farmer Barramundi Fillet Mediterranean Style 360g ONLY 8 hours from harvested to packed & Frozen, Super FRESH quality and texture, nutrients and taste are locked in. #Packed in Heat Resistant Food Grade Vacuum Pouch, why? 1. Similar concept to Sous Vide, it locks in taste and nutrients. 2. Heat and eat anytime, on your demand, direct from freezer to pot. 3. No mess, no washing of pot and pan. #What’s in a bag? 1. 2 generous fillet of Local Seawater Barramundi raised in natural environment with NO growth enhancement 2. 2 savory tangy sauce with no preservatives, no MSG added How to prepare? 1. Boil a pot of water, drop in both the pack of fish fillet and sauce 2. Simmer for 12 minutes, turn off heat. 3. Open the Food pouch, plate it, pour the sauce all over. Ready to serve!
$16.50
Heat and Eat Barramundi Crispy Tempura 250g
The Fish Farmer Heat and Eat Barramundi Crispy Tempura Barramundi contains 90% real barramundi fish which is raised locally without any growth enhancement. Our mild and savoury tasting barramundi is coated with premium quality Japanese-style batter, creating a delicious burst of flavours. #Cooking instruction : Method 1 : Air Fryer 170C for 8mins (cook from frozen) Method 2 : Oven Bake 180C for 8mins (cook from frozen)
$16.50
The Better Fish Barramundi Fillet Garlic Teriyaki (340g)
The Better Fish Barramundi are responsibly ocean-farmed miles off shore amongst remote islands. They eat an all-natural diet fortified with hers, minerals, and vitamins, making them one of the most nutritious and sustainable fish available. Australis Garlic Teriyaki Barramundi is generously seasoned with savory sauce, aromatic garlic, ginger and a touch of lemon. Naturally low in fat and with beneficial omega-3s, our fish have no additives or preservatives. It is also an excellent source of lean protein and have one of the highest omega-3 levels of any white fish. They are independently tested to ensure purity. Our hand-cut fillets are frozen within hours of harvest, locking in peak freshness and flavour.
$16.50
The Better Fish Barramundi Fillet Lemon Herb Butter (340g)
The Better Fish Barramundi are responsibly ocean-farmed miles off shore amongst remote islands. They eat an all-natural diet fortified with hers, minerals, and vitamins, making them one of the most nutritious and sustainable fish available. It is also an excellent source of all-natural lean protein. It has one of the highest omega-3 levels of any white fish, and is free from mercury and other contaminants. These hand-cut fillets are individually flash frozen within hours of harvest, locking in flavor and freshness.
$16.50
The Better Fish Barramundi Fillet Original (340g)
The Better Fish Barramundi are responsibly ocean-farmed miles off shore amongst remote islands. They eat an all-natural diet fortified with hers, minerals, and vitamins, making them one of the most nutritious and sustainable fish available. It is also an excellent source of all-natural lean protein. It has one of the highest omega-3 levels of any white fish, and is free from mercury and other contaminants. These hand-cut fillets are individually flash frozen within hours of harvest, locking in flavor and freshness
$16.50
Toba Tilapia Fillet 340g
We grow our tilapia in the beautiful and pristine Lake Toba, an oxygen-rich and natural treasure located in North Sumatera, Indonesia, which allows us to produce the best tilapia in the world. Our tilapia is transported and arrived at the processing facility alive and healthy. We keep them alive until they are ready to be cut and packed. Every simple piece of the fillet & loin is attentively hand-cut, packed and frozen immediately to keep its freshness and goodness. No chemical treated, raised without antibiotic, 100% natural, 100% traceability. Toba tilapia is a mildest of the mild flaky white fish. This makes Toba tilapia a versatile base for a multitude of flavour approaches to many recipes you can create, whether you’ll be enjoying them baked, broiled or grilled Internationally Certification : BAP, ASC, BRC, GMP, HACCP & Halal Certified.
$9.90
The Northern Catch Black Cod Skin on (260g)
Rich, buttery, and packed with omega-3 goodness, this premium Black Cod offers a melt-in-your-mouth texture perfect for a gourmet meal at home. Cooking Method: Pan-sear the fillet skin-side down until crispy, then finish in the oven at 180°C for 5–7 minutes. Great for grilling, miso-marinating, or simply seasoning with salt and pepper.
$22.00
Copper River Seafood Alaska Pacific Cod Portions 340g
Enjoy a delicious and nutritious meal when you cook with Copper River Frozen Alaskan Pacific Cod Portions! Each 12-ounce package comes with two to three individually wrapped cod portions that are vacuum packed and easy to store. These skinless, boneless cod filets are a great source of Omega-3 fatty acids and vitamin B-12. This lean protein can be prepared in a variety of ways. Mix butter, lemon juice, parsley, and spices to create a buttery mixture to coat the fish. Top the filet with a lemon slice and bake for 15 to 20 minutes until the cod is opaque and flakes easily with a fork. Pair with steamed broccoli or sauteed asparagus and a healthy grain to complete your wholesome meal. Individually wrapped cod portions. 2-3 servings per package Mild, flaky whitefish Great source of Omega-3 fatty acids and vitamin B-12 Vacuum packed and easy to store
$20.80
Copper River Seafood Alaska Wild Sockeye Salmon Portions (340g)
Wild Alaskan Sockeye Salmon are world-renowned for their full flavor and distinctively deep red color. They naturally store high levels of EPA and DHA Omega-3 fatty acids – a quality which makes them both heart-healthy and flavorful. Wild Alaska Sockeye salmon are well known for the brilliant red hue their filets possess both raw and after cooking. This is due to their natural diet of krill and plankton which possess a carotenoid pigment called astaxanthin. This powerful compound not only provides a deep color and strong flavor, but also is an antioxidant, promotes skin and heart health, and can alleviate joint pain. Alaska Sockeye salmon is chock-full of healthy Omega-3 fatty acids. Wild-Caught in Alaska Individually Vacuum-Packed Frozen, Skin-On, Boneless No Preservatives No Artificial Ingredients
$23.80
Fresh Golden Pomfret (500g)
Fries Origin: Taiwan & China A fish with tiny scales and firm sweet flesh, the Golden Pomfret can be prepared in many ways, such as steaming, grilling and pan-frying. A popular local example is the Teochew-style Steamed Pomfret. The complex flavour of this local dish goes very well with our Golden Pomfret. This fish is low in sodium and high in omega-3 fatty acids, Vitamins B12 and D, as well as minerals such as Selenium, Potassium and Phosphorus.
$10.00
Fresh Barramundi/Seabass Fillet (320g, 2 pieces)
320g, 2 fillets per pack. Fresh May Contain some bones Vacuum Packed Shelf life of 6 days The Barramundi is commonly known locally as the Asian sea-bass and Jin Mu Ru (金目鲈). It is a premium white fish with a sweet, buttery, delicate, and moist flavour profile that has has been compared to red snapper, dover sole, and other premium white fish. This fish is high in Omega-3 content, and low in fat. It is thus healthy, versatile, and a popular choice in Western, Chinese and Japanese cuisine!
$14.00
Fresh Lion Head Snapper/Red Snapper Fillet (320g, 2 pieces)
320g, 2 fillets per pack. Fresh May Contain some bones Vacuum Packed Shelf life of 6 days Our Lion Head Snapper is sweet flavoured and firmer in texture. Locally farmed off the coast of Changi. Due to the location of our farm, our fish swims in unobstructed open seas. This makes the texture firmer and nicer to eat. It has red skin with pinkish tinge meat with a firm texture and nutty and mildly sweet flavour. They can be grilled, baked and pan fried to suit your recipes and a good source of Vitamins B6 and 12, D & E, as well as minerals like Magnesium and Selenium.
$18.00
Fresh Grey Mullet (500g)
Scientific Name: Mugil Cephalus (also known as Wū yú 乌鱼) Origin: Taiwan & Philipines Our Grey Mullet is farmed in Singapore, off the coast of Lim Chu Kang. The Grey Mullet has grey meat with a medium to firm texture and has a rich, distinctive favour with meat that is succulent and flakes easily after cooking. It can be prepared in many ways ranging from steaming, grilling and pan-frying. The Grey Mullet is an oil-rich fish that is high in omega-3 fatty acids and vitamins B6 and Niacin, as well as Selenium.
$10.00
Fresh Grey Mullet Fillet (280g, 2 pieces)
Our Sea-Water farmed Grey Mullet is locally farmed off the coast of Lim Chu Kang. Our Grey Mullet has grey meat with a medium to firm texture and has a rich, distinctive favor with meat that is succulent and flakes easily after cooking. It can be prepared in many ways ranging from steaming, grilling and pan-frying. The Grey Mullet is an oil-rich fish that is high in Omega 3 fatty acids and vitamins B6 Niacin, as well as Selenium. 280g, 2 fillets per pack. May Contain some bones Vacuum Packed Shelf life of 6 days
$10.00
Fresh Lion Head Snapper/Red Snapper (500g)
Scientific Name: Lutjanus Malabaricus Fries Origin: Singapore & Malaysia Red Snapper is a genus of the snapper family and has red skin with pinkish tinge meat with a firm texture and nutty and mildly sweet flavour. They can be grilled, baked and pan-fried to suit your recipes and is a good source of Vitamins B6 and 12, D & E, as well as minerals like Magnesium and Selenium.
$17.00
Fresh Milkfish (500g)
Scientific Name : Chanos chano Fries Origin: Indonesia & Philipines The milkfish is known as Bangus in the Philippines and is their National fish. It is an inexpensive fish and is mostly grilled or pan-fried and has firm and mildly sweet flesh. In Taiwan, having milkfish (also known as 虱目魚 in Mandarin) for their meals is a daily affair. Their love for milkfish has spawned dishes such as milkfish porridge and snacks. The Milkfish is rich in Vitamins B6 and 12, Niacin, Phosphorus and Selenium. Similar to other oily fish e.g. sardines and salmon, milkfish is also rich in omega-3 fatty acids, eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) – “nutrients” for the brain. Always choose The Fish Farmer Milk Fish that have lustrous skin and firm flesh to the touch.
$5.80
Fresh Barramundi/Seabass (500g)
Scientific Name : Lates Calcarifer Origin: Singapore & Indonesia The Barramundi is commonly known locally as the Asian sea bass and Jin Mu Ru (金目鲈). It is a premium white fish with a sweet, buttery, delicate, and moist flavour profile that has been compared to red snapper, dover sole, and other premium white fishes. This fish is high in Omega-3 content, and low in fat. It is thus healthy, versatile, and a popular choice in Western, Chinese and Japanese cuisine!
$14.00
$14.00
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