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About Us

Welcome to Tenderly

You Deserve Better

Here at Tenderly, wellness is about you. From our EMS fitness technology to gentle skincare formulas, targeted treatments to seriously-effective results—Tenderly was built to make transformation accessible and uncomplicated.

Before we launched Tenderly, we noticed something: the beauty and fitness industry was selling overpriced products that didn't work. We saw people in Botswana struggling to find quality skincare that could handle our climate, and fitness solutions that fit our busy lives. That's when we realized wellness shouldn't be complicated or expensive—it should work for real people living real lives.

This understanding gave birth to our philosophy: Skin First. Results Always™. We prioritize gentle, effective formulations because we believe healthy skin is your best accessory. Whether it's our 92% Snail Secretion Filtrate cream that actually repairs damage, or our SPF 90 that shields you from harsh African sun—every product is chosen because it works.

We believe in honest results and real conversations. It's at the core of everything we do—the starting point of all our skincare, fitness equipment, and wellness products. At Tenderly, beauty and fitness are about celebrating your natural self, building confidence, and having fun with your wellness journey.
Our Skin First. Results Always™ approach ensures that every product supports your skin's health and your body's strength. We're not about covering up or quick fixes—we're about enhancing what makes you uniquely beautiful.

From our EMS technology that transforms your workout in just 10 minutes, to our peach-infused makeup remover that cleanses without stripping—Tenderly is where effective meets effortless.

Because you don't just look good. You feel good. And that changes everything.