Why it's WOW
• Delivers major root lift without feeling stiff or sticky.
• Contains proprietary elastomers that form a "spring" at the roots.
• Root lifter that can be used on wet or dry hair.
• Non-yellowing; Never sticky or stiff for bouncy, natural styles.
Directions
• Spray onto damp or dry hair, concentrating at the roots.
• Style as desired.
• Hit with blow-dryer heat for lasting results.
