Adidas AE 1 “Pre-Loved Purple” (often referred to as “Beloved Purple”) 💜🖤
Brand:
Adidas
Model:
AE 1
Colorway:
Core Black / Pre-Loved Purple / (Purple accents)
Style Code:
IG6670 — the officially documented SKU for the AE 1 in the “Pre-Loved Purple” colorway, a bold purple variant of Anthony Edwards’ signature silhouette. 
Release Date:
Released October 5, 2024 as part of the AE 1’s seasonal basketball/lifestyle rotation, bringing vibrant purple accents to the model’s distinctive design. 
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Product Overview
The Adidas AE 1 “Pre-Loved Purple” is a standout colorway rooted in the performance-driven design of Anthony Edwards’ first signature basketball sneaker. Originally launched in 2023, the AE 1 has quickly become a staple on and off the court thanks to its combination of modern tech and eye-catching aesthetics. 
In this iteration, bold purple TPU overlays meet a sleek black base, creating a contrast that feels expressive yet wearable. Whether you’re hitting the hardwood or styling for everyday wear, the “Pre-Loved Purple” brings energy and personality to one of Adidas’ most talked-about recent silhouettes. 
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Specific Details
Launch Date
• Original AE 1 debut: 2023 as Anthony Edwards’ first signature shoe
• “Pre-Loved Purple”: October 5, 2024 seasonal launch on adidas.com and select retailers. 
Intended Gender and Sizes Available
• Gender: Unisex
• Sizes: Adult basketball/lifestyle sizing; availability varies by region and retailer
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Materials
• Upper: Breathable black knit textile foundation with purple TPU support wings for structure and dynamic styling. 
• Midsole: Hybrid BOOST cushioning in the heel and Lightstrike foam forefoot for a balance of energy return and responsiveness. 
• Outsole: Rubber traction outsole with enlarged herringbone pattern for grip on court and street surfaces. 
• Lining & Insole: Padded textile lining with supportive insole for all-day comfort.
• Branding & Details: Purple “Pre-Loved” TPU wings, adidas Three Stripes heel branding, AE tongue badges and tonal accents throughout. 
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Colorway Description
The “Pre-Loved Purple” palette pairs a sleek black upper with vibrant purple accents on the honeycomb-textured TPU wing overlays, Three Stripes heel logo, and outsole. These rich violet tones give the sneaker a bold look that draws attention without overpowering the silhouette, perfect for both on-court performance and standout lifestyle wear. 
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Technology Features
• BOOST heel cushioning for premium energy return and impact protection. 
• Lightstrike forefoot foam for responsive court feel and lightweight performance. 
• Breathable mesh and knit construction for airflow and comfort. 
• TPU support wings enhance structural stability and containment. 
• Rubber traction outsole tuned for multidirectional grip on hardwood and urban surfaces. 
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Cleaning Instructions
1. Remove loose dirt using a soft brush or microfiber cloth.
2. Spot-clean appropriate materials with mild soap and lukewarm water.
3. Avoid soaking the shoe to preserve cushioning and structure.
4. Wipe the outsole separately with a damp cloth.
5. Air-dry naturally away from direct sunlight or heat sources.
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Additional Notes
The Adidas AE 1 “Pre-Loved Purple” is ideal for fans of Anthony Edwards’ signature line who want a bold, expressive colorway that performs as well as it looks. Its vibrant purple accents and balanced cushioning technology make it a versatile pick for both court play and everyday lifestyle wear. 
Note: This sneaker is also referred to informally as “Beloved Purple” in some community circles due to its standout violet hues, though the official adidas designation is “Pre-Loved Purple.” 
