Campari is a traditional Italian aperitif known for its unique flavor. It is crafted from a blend of herbs, aromatic plants, and fruit, creating a balance of bitter and sweet tastes. This complex flavor profile makes Campari a popular ingredient in various cocktails, such as the Negroni and Campari Spritz. It can be enjoyed on its own or as part of mixed drinks, offering a distinct experience that complements the Italian aperitivo culture. Campari's enduring popularity is due to its characteristic taste and versatility in cocktail preparation.