This drink brings together earthy premium matcha and smooth, comforting ube, specially brought back from the Philippines on my last trip. Traditionally made to preserve freshly harvested purple yams, ube jam transforms the humble root into something rich, fragrant, and beautifully smooth.
Ube Matcha Latte became popular because it sits at the sweet spot of flavour, colour, and culture. Ube comes with Filipino heritage and nostalgia, while matcha carries Japanese tea tradition. The pairing feels both familiar and novel, making it exciting across cultures.
