This workbook is an essential resource, guiding you to build a marketing plan that simplifies your strategy. Through easy-to-understand exercises, it covers everything from defining target audiences to creating a brand voice and setting SMART goals. This workbook is perfect for businesses looking to develop a marketing plan that aligns with their goals and connects with their customers.
What's Inside:
Hands-On Exercises: Practical exercises that help your customers identify their ideal customers, craft a unique brand voice, and set clear marketing goals.
Customer Persona Building: Step-by-step guidance on creating customer personas to help them understand their audience deeply.
Goal-Setting Tools: Instructions for setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals to stay focused and productive.
Channel Selection Tips: Advice on choosing the best marketing channels based on their target audience’s preferences.
Budgeting and Tracking: Tools for setting a realistic budget, tracking performance, and making data-driven decisions.
