This workbook is a powerful resource for you, guiding you to build a positive digital presence and manage your brand reputation effectively. With hands-on exercises and clear strategies, it walks you through each step, from defining your brand identity to mastering online feedback and crisis response.
What's Inside:
Skill-Building Exercises: Fill-in-the-blank, matching, and short-answer exercises to help them build a cohesive brand image.
Practical Applications: Scenarios and action plans for social media engagement, influencer partnerships, and balancing content.
Feedback Management: Guidance on handling positive and negative reviews to enhance reputation.
Crisis Response Planning: Steps to create effective crisis plans and learn from real-world crisis scenarios.
