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Blenders Pride is a premium Indian whisky brand, launched in 1995 by Pernod Ricard. It is known for its smooth, rich flavor, made from a blend of Indian grain spirits and imported Scotch malts. Blenders Pride is aged to enhance its complexity and character, offering notes of oak, vanilla, and honey with a gentle smokiness. Its reputation as a sophisticated, high-quality whisky has made it popular among urban, aspirational consumers in India. The brand is often associated with luxury and fashion, frequently sponsoring events and fashion shows to reinforce this image.
