The VELO Icy Cherry combines the fruity flavours of cherry and berry with cooling properties to provide a refreshing taste. Manufacturers British American Tobacco give a nicotine strength rating of three out of six for this flavour, with 10mg/pouch and 14.3mg/g, so this provides a relatively strong level of intensity that is likely to suit intermediate and experienced users.
VELO flavour and nicotine is kept in a slim pouch, which gives users a comfortable feel on the gum, especially with the soft, silk-like material it comes in. This line tends to be moist, which usually means that the sensation of the pouch is more intense than drier varieties.