Media monitoring is the process of collecting, analyzing, and tracking mentions of brands, topics, or keywords across platforms. This includes traditional media sources like radio, TV, and magazines, as well as digital media sources like social media, news sites, and blogs. Media monitoring can also include text and imagery.
Media monitoring can help businesses: Understand public perception and sentiment, Improve products or services, Provide better customer service, and Address negative feedback or issues in real time.
SKU: MM0001
