The no-generation is here to welcome you. A generation that is unconcerned with rules, heat, labels or limits. This is a generation that cherishes its independence and the opportunity to do whatever makes them happy, regardless of what others think. Coke No Sugar isn't just a flavour, It's a way of life for them. It's about setting your own rules, sticking to your ideas and challenging the status quo. It all starts with appreciating the sweetness of this sugar-free drink.