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WhatsApp Bulk Messaging Starter
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WhatsApp Bulk Messaging Starter

₹10,000.00

Launch compliant WhatsApp bulk messaging for your business with a structured, one-way broadcast system.
Pay a one-time setup fee and start sending messages with zero service fees for the first 3 months.

Pricing
* One-Time Setup Fee: ₹10,000 (exclusive of taxes)
* Service Fees (First 3 Months): Free
* Messaging Charges: ₹1 per delivered message per user
* Domain, email, and platform-related costs: To be borne by client

Product Description
What This Product Offers
This is a one-way WhatsApp broadcast solution designed for businesses that want to:
* Send bulk notifications, offers, reminders, and updates
* Avoid managing inbound chats
* Stay compliant with Meta’s WhatsApp policies


How It Works
* Messages are sent to your customer database via WhatsApp
* Incoming replies are not monitored or responded to manually
* An auto acknowledgement is triggered for every incoming message:
* Informing users that this is an unattended channel
* Redirecting them to your support/contact number


What You Get
* Complete WhatsApp Business API setup
* Template message setup & approval support
* Broadcast execution support
* Delivery report access (only delivered messages are billed)
* Compliance-first messaging structure


Content Responsibility
* The client must provide content
* Execution timeline: Minimum 2 working days after receiving content


Optional Content Support – Scope & Responsibilities

Overview
This is an optional add-on service for clients who require content creation support for WhatsApp broadcasts.

Fee: ₹7,500 per month (minimum 3-month commitment*)
* Total Duration: 3 Months (aligned with the core service period)

What’s Included
Per month, the following content will be created:
* 3 Static Creatives
* 1 Carousel Creative
* 1 Video Creative

All creatives are designed specifically for WhatsApp broadcast usage.

Content Planning & Delivery
* Content will be:

* Created and shared for the entire 3-month period in advance in one go, wherever feasible
* Alternatively, shared at least 10 days in advance of execution timelines

* This is not a real-time or per-creative delivery model:

* Content will not be shared one-by-one for individual approvals
* Execution will be aligned with:

* Account health
* Messaging strategy
* Platform compliance

* There will be no fixed content calendar:

* Broadcast timing depends on account performance and engagement

Revisions Policy

* A maximum of one (1) revision per creative is allowed

* Revision guidelines:

* All feedback must be consolidated and shared in one go
* Multiple revision cycles are not permitted
* Partial or staggered feedback across creatives will not be accepted

Example:
If 5 creatives are shared, feedback for all 5 must be provided together in a single communication.

Branding & Inputs (Client Responsibility)

To ensure accuracy and alignment, the client must provide:

Brand guidelines (brand book*)
* Fonts, colors, and logo files
* Any specific messaging or design instructions

In absence of clear guidelines:

* Creatives will be designed as per standard best practices
* Additional revisions beyond the allowed limit will not be accommodated

Client-Provided Content Option

* Clients may choose to provide their own content instead of opting for this service

* In such cases:

* Content must be shared at least 10 days in advance of execution
* All content must comply with WhatsApp and Meta guidelines

Timelines & Accountability

* The content support duration is strictly aligned with the 3-month service period

* The service timeline starts from the date of WhatsApp account activation

* Any delay in:

* Content approval
* Feedback sharing
* Input submission

Will result in:

* No extension of timelines
* No carry-forward of unused creatives
* No adjustment in service period

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Important Notes

* Content creation is strategy-aligned, not calendar-driven
* Messaging frequency depends on account health and compliance requirements
* The focus is on quality, safety, and deliverability, not volume


Messaging Volume & Account Safety Policy
* Message volume is strictly governed by us, not the client
* WhatsApp accounts require a gradual warm-up period

For first 3 months:
* Full control of messaging volume remains with us

Post 3 months:
* Volume depends on:
* Account quality
* Customer response behaviour
* Meta system signals

Important:
* Sending large volumes (e.g., 5,000+ messages in a day) is not guaranteed
* Aggressive scaling may result in:
* Account warnings
* Reduced delivery
* Possible restrictions

Our focus is long-term account safety and consistent delivery.


Execution Timelines
* Account Setup & Go-Live: Within 7 working days post payment
* Campaign Execution: Minimum 2 working days
Template Approval: Subject to Meta timelines*

Working days exclude weekends, national holidays, and unforeseen closures.



Communication Guidelines
* All communication must be in text format only
* Voice notes are not accepted
* All approvals and data must be documented in writing


Data & Compliance
* Client is fully responsible for customer data
* Data must be shared in Excel format with country codes
* Only customers who have opted-in should be targeted
Use of purchased or third-party data is strongly discouraged


Reporting
* Only delivery reports will be shared
No chat logs or reply visibility (one-way system*)


Billing & Subscription Terms
* This is a one-time setup product valid for the first 3 months only
* Service fees are waived for the first 3 months
* Messaging charges apply per delivered message

Post 3 months:
* Service structure and pricing may be revised based on usage and requirements
Billing starts from the date of WhatsApp account activation


What You Need to Provide (Mandatory)
* Facebook Business Portfolio (Full Access)
* Active Website
Domain-based Email ID (OTP access required*)
* GSTIN Certificate
* Full Domain Access
A mobile/landline number (not on WhatsApp*) for OTP


Important Summary
* One-way communication only
* No inbound chat handling
* Message volume controlled by service provider
* Charges apply only to delivered messages
* Strict compliance with Meta policies required


Call to Action
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