Giorgio Armani unveils Haute Couture En Jeu, a captivating fragrance embodying the Armani/Privé collection's journey from West to East. Inspired by the collection's botanical motifs and delicate pastels, the scent evokes an exotic pink palm blooming in an imaginary garden. Crafted by Nicolas Bonneville, the fragrance opens with a sun-drenched aura. Timeless Isparta rose, reminiscent of the haute couture collection's pink leaf motif, fuses with vibrant bourbon geranium. A touch of iris, a hallmark of Les Éditions Couture, adds a powdery warmth, like sun-kissed skin. Grounding this enchanting fragrance is a sensual vegetal musk derived from Guatemalan ambrette seed. It intertwines with rich Virginia cedarwood and a white musk accord, creating a lingering aura of warmth and intrigue.