Since 1795, Jim Beam White Label Kentucky Straight Bourbon has been crafted by the Beam family and distilled with a strong sense of family values. Seven generations later, it’s still made with those same values and aged twice as long as the state law requires. 4 years of aging in newly charred American white oak barrels creates a smooth, mellow, elegant taste with hints of spice, oak, vanilla and caramel. Perhaps that’s why, today, Jim Beam stands as the World’s number 1 Bourbon.