Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey is a groundbreaking eBook that challenges the way businesses think about customer relationships. Written by Cait Lamberton, Neela A. Saldanha, and Tom Wein, this book explores how organizations can foster genuine respect, empathy, and trust in every interaction—turning transactions into meaningful connections. Drawing on insights from behavioral science, marketing, and ethics, the authors provide a framework for integrating dignity into every stage of the customer journey. This is a must-read for leaders, marketers, and innovators who believe that business success and human respect can go hand in hand.
Key Benefits
• Learn how to embed empathy and respect into customer engagement.
• Discover actionable strategies to create ethical, human-centered marketplaces.
• Strengthen brand trust and long-term customer loyalty through dignity-driven practices.
• Gain insights from behavioral science and real-world business examples.
Language
English
Author
Cait Lamberton, Neela A. Saldanha, and Tom Wein
Publisher
Wharton School Press
Publication Date
March 26, 2024
ISBN
9781613631910
Export Options
Available
