Scope of Work
SEO Optimization
Keyword Research: Identify relevant keywords for your products and target audience.
On-Page SEO: Optimize product pages, including title tags, meta descriptions, header tags, and image alt texts.
Content Optimization: Review and improve existing content, ensuring it is SEO-friendly and engaging.
Technical SEO: Conduct a technical audit to identify issues (e.g., site speed, mobile-friendliness, and indexability) and implement fixes.
Backlink Strategy: Develop a strategy for acquiring high-quality backlinks to improve domain authority.
Google Analytics Integration
Setup Google Analytics: Create or configure your Google Analytics account to track user interactions.
Enhanced E-commerce Tracking: Implement e-commerce tracking features to monitor sales performance and conversion rates.
Goal Tracking: Set up goals to measure key performance indicators (KPIs) relevant to your business.
Custom Dashboards: Create custom dashboards to visualize important metrics and data for easier analysis.
Training: Provide training on how to use Google Analytics effectively to interpret data and make informed decisions.